Managed Marketing

TrashBolt buy now button truck image
 

The TrashBolt Software Sales System –Connecting haulers with today’s “Buy Now” customer!

TrashBolt offers new and effective ways to market waste services. With TrashBolt, you can reach customers in ways your competition can’t. TrashBolt makes it easier for customers in your service area to find and purchase your services online, 24/7/365.

Use TrashBolt to do all this and more! Or, ask us how we can Manage your Marketing for you!

 
Customer buying from online portal

Online Sales Portal

Customers expect the ability to buy services online, 24/7/365 (link to article). TrashBolt gives your customers that option via a “Buy Now” or “View Quote” button placed on your website!

Customer buying from online portal

Geo-Location and Map Polygons

The TrashBolt “Buy Now” button taps into a sophisticated mapping software that geo-locates your customer to determine whether or not the service address is in your service area. Map Polygons are created to outline each of your service areas or routes. When a customer geo-locates in a Map Polygon, services and pricing specific to that area are presented to your customer for review, sign, pay, and done!

Customer buying from online portal

SEO (Search Engine Optimization) and Website Design

People use search engines (Google, Yahoo, Bing, etc.) to shop. Optimizing your website and your search engine results can help drive people to your website, to your “Buy Now” button. Making it easy for customers to find and buy your services online is key to today’s customers. The Big National companies are already doing this. Are you?

Customer buying from online portal

Email Campaigns with a “Buy Now” button

Today’s customers want ease-of-purchase, a “seamless” way to buy your services. Email campaigns are easy ways to reach people. The TrashBolt System allows you to create email lists for customers and non-customers with pro-codes and a “Buy Now” button in the body of the email!

Customer buying from online portal

Charity Donation Campaigns

Charities have email lists of donors. These donors opt-in to receive charity emails, e-newsletters, and donation campaigns. So, why not work with a local charity to create email campaigns with your “Buy Now” (or “Donate Now”) button in the body of the email? This is a very effective way to market your services while also promoting a good cause. Donors love it because the act of donating is linked to essential services.

Customer buying from online portal

Mobile Shopping

Today’s marketing is linked closely with how people shop. Having a mobile “Buy Now” platform is, in and of itself, a way to market your services. Mobile shoppers might begin with a Google search, click through to your website, and Buy Now. Placing your QR code or text string on advertisements or your carts/dumpsters makes it easy for mobile shoppers to use their phone to Buy Now.

Customer buying from online portal

Mobile Sales Teams

The TrashBolt system enables your mobile sales teams to capture new sales. Whether commercial, residential, or dumpster/roll off, the TrashBolt platform gives your customers a Buy Now experience that is a cut above the competition. Professional door knockers, neighbors, volunteers, or even charities can use TrashBolt’s mobile functionality to sign up new business.

Customer buying from online portal

QR Codes and Text Marketing

QR Codes allow a mobile shopper to hover their phone over the code and receive a texted link to a service quote/agreement. There are many ways to market using QR codes: Refrigerator Magnets, Realtor Business Cards, Codes on your Carts/Dumpster/Roll-Off containers, Print Advertisement, etc. This brings the mobile shopper to your services instantly! Your customers can also use a text number to receive the service quote/agreement.

The TrashBolt texting engine also works as a broadcast communication technology. Haulers can use it to:

  • Promote services to existing customers (Yard Waste, Junk Pick Up, Etc), with a follow up texted link to a service quote/agreement.
  • Service Reminders (recycling day reminder, holiday schedule, emergency service interruption/reschedule, etc)
  • Renewal Updates (renew your current agreement, credit card expiration, etc)
  • Constant Contact with informative and helpful information IS a marketing strategy.

Managed Marketing

Part of the challenges with earning new customers lies in simply getting your name out there. How do other companies do it? What has proven successful and has the best ROI? In today’s market, simply having a flashy logo and low price isn’t enough; you have to be present to customer’s eyes as much as possible and essentially become synonymous with your industry. When Tom down the block thinks “garbage service”, the next thought that comes in his mind should be your company’s name. But, how?

Customer buying from online portal

Through successful marketing campaigns varying from local dozens to wide-spread thousands of customer interactions, we’ve developed a large showcase for various marketing strategies.

Customer buying from online portal

Our skilled team can hand-craft a professional flyer campaign specific to your company. Whether you’re using one of our many ready-to-go templates which can be colored and branded to match your company’s image, or hiring our team for a custom design, we take care of it all! We will work with you to design and print the mailer, define targeted marketing areas, create the mailing list information, and drop the piece in the mail. In other words, we have your start-to-finish campaign.

Customer buying from online portal

If you opt for a campaign in a packaged discount offer with other companies, we have a lot of experience in working with companies on these campaigns, too! Though overall cheap, the ROI on these campaigns are very attractive and can be implemented quickly.

Customer buying from online portal

In line with our GarbageBolt for Charity campaigns, we encourage our clients to develop relationships with local charities to establish donation campaigns that link a charitable donation to the purchase of essential waste services. It’s easy! Simply create an email campaign with your TrashBolt “Buy Now” or “Donate Now” button as part of the campaign’s message. The benefits of this approach are three-fold: charities have a new source of donations, our clients gain new business at nominal advertising fees (sometimes nothing!), and customers get to sign up for an essential service while supporting a good cause. We will help you every step of the way, from working with the charity of your choice, creation of the campaign, and tracking of the purchase and donation activity via TrashBolt’s promo code functionality.

Customer buying from online portal

If you have the man-power, door-hangers and other posters are an incredibly effective way to advertise. Forget about your flyer being bundled with other advertisements and bills coming to each customer’s door via the postman; with door hangers you have branded material that is guaranteed to be individually touched and viewed by each customer! Combining a door-hanger with TrashBolt’s QR and/or Text String functionality makes it especially easy for customers to sign up for your services!

Customer buying from online portal

No matter which direction you are heading at in your marketing efforts, the number one goal is the same: being the first choice for each customer when they purchase waste service. You want to make the signup process as easy as possible too, which is why our online signup process is specifically designed with the customer’s ease in mind. All of our advertisement campaigns can be implemented with a QR code to encourage mobile users to purchase while using their phone, reducing reliance on your sales staff and call center significantly.